The Soundtrack of the Doomscroll Generation? It’s Phonk.
The Rise of Phonk Music
Phonk music, a subgenre of electronic dance music with roots in rap, has become the unconscious hum of vertical video on YouTube Shorts and TikTok. This genre has made its creators rich, but what does it say about our culture?
Phonk music is characterized by its dark, heavy beats and often eerie soundscapes. It's the perfect accompaniment to the endless scrolling of social media, where users are constantly bombarded with information and stimuli. The music is often used to create a sense of tension and anxiety, mirroring the feelings of many people who spend hours scrolling through their feeds.
The popularity of phonk music can be attributed to its ability to tap into the emotions of the doomscroll generation. This generation is characterized by its constant anxiety and fear of missing out (FOMO). Phonk music speaks to this anxiety, providing a soundtrack for the feelings of unease and uncertainty that many people experience.
The Business of Phonk
Phonk music has become a lucrative business, with many artists making a living from their music. The genre has also spawned a number of successful labels and producers, who are cashing in on the popularity of phonk.
However, the rise of phonk music has also raised concerns about the impact of social media on our culture. The constant stream of information and stimuli can be overwhelming, and phonk music is often used to create a sense of tension and anxiety. This can have negative effects on mental health, particularly for young people who are already vulnerable to anxiety and depression.
Conclusion
Phonk music is a reflection of our culture, and the anxiety and uncertainty that many people experience. While it may be a lucrative business, it's also a reminder of the negative effects of social media on our mental health. As we continue to scroll through our feeds, we need to be aware of the impact that phonk music and other forms of media can have on our minds.
Sources
[1] The Soundtrack of the Doomscroll Generation? It’s Phonk.