LinkedIn Shares Top Skills on the Rise in Marketing for 2026

Top Skills on the Rise in Marketing for 2026

LinkedIn has shared its annual list of top skills on the rise in marketing for 2026. According to the platform, social media branding, community engagement, and performance analysis are key trends highlighted in the list.

Social Media Branding

Social media branding is a crucial aspect of marketing in 2026. With the rise of social media platforms, businesses need to have a strong online presence to reach their target audience. This includes creating engaging content, using relevant hashtags, and interacting with customers on social media.

Community Engagement

Community engagement is another important skill on the rise in marketing for 2026. This involves building relationships with customers, creating a sense of community around a brand, and encouraging customer loyalty. Community engagement can be done through various channels, including social media, email marketing, and events.

Performance Analysis

Performance analysis is a critical skill in marketing, as it helps businesses measure the effectiveness of their marketing campaigns. This involves tracking key performance indicators (KPIs), analyzing data, and making data-driven decisions to improve marketing strategies.

Conclusion

The top skills on the rise in marketing for 2026 are social media branding, community engagement, and performance analysis. These skills are essential for businesses to succeed in the digital age and reach their target audience effectively.

Sources

[6] LinkedIn shares top skills on the rise in marketing for 2026