TikTok's Phasing Out its Custom Identity Option for Advertisers

TikTok's Phasing Out its Custom Identity Option for Advertisers

TikTok has announced that it will be phasing out its custom identity option for advertisers. This change is aimed at ensuring that advertisers' details are up to date in order to keep running TikTok ads.

According to a report by ^[2] Social Media Today, this change is part of TikTok's efforts to improve its advertising platform. The custom identity option allowed advertisers to create a unique identity for their ads, but it appears that this feature will no longer be available.

This change may affect advertisers who rely on the custom identity option to run their ads on TikTok. However, it is unclear at this time how this change will impact advertisers who use this feature.

Impact on Advertisers

The phasing out of the custom identity option for advertisers may have a significant impact on those who rely on this feature to run their ads on TikTok. Advertisers who use this feature may need to find alternative ways to run their ads on the platform.

Conclusion

TikTok's decision to phase out its custom identity option for advertisers is part of its efforts to improve its advertising platform. While this change may affect advertisers who rely on this feature, it is unclear at this time how this change will impact the platform as a whole.

Sources

[2] X Looks to Win Back Journalists
[6] TikTok’s Phasing Out its Custom Identity Option for Advertisers