Amazon Prime Video's Ad-Free Plan Price Hike: What You Need to Know

Amazon Prime Video is raising the price of its ad-free plan in the US, starting April 10th. The new price will be $4.99 per month, up from the current $2.99. This change comes two years after Amazon switched all users on Prime Video to the ad-free tier.

The price hike is part of Amazon's efforts to improve the overall Prime Video experience. The ad-free plan will now include exclusive access to 4K/UHD streaming, which was previously only available to users who paid extra for the feature.

The new price of $4.99 per month is still relatively affordable compared to other streaming services. However, it may be a concern for some users who are already paying for other streaming services or have limited budgets.

Amazon has not announced any plans to change the ad-free plan's features or content. The company has stated that the price hike is necessary to continue improving the Prime Video experience and to invest in new content and features.

The price change will take effect on April 10th, so users who are currently subscribed to the ad-free plan will need to update their payment information to avoid any disruptions.

Sources

[1] Amazon Prime Video's ad-free plan is getting a price hike