Ford Turns to F1 and Bounties to Build a $30,000 Electric Truck

Ford has announced a new approach to building an electric truck, leveraging the expertise of Formula 1 teams and a bounty program to achieve a target price of $30,000. The company, led by Tesla veteran Alan Clarke, is focused on efficiency and has turned to unconventional methods to meet its goal.

The Unconventional Approach

Ford's electric truck project is not your typical automotive development process. The team is using 3D-printed Lego-like parts, a combination of Formula 1 thinking, and a bounty program to drive innovation and cost savings. This approach is a departure from traditional methods, where companies often rely on established suppliers and manufacturing processes.

The Bounty Program

The bounty program is a key component of Ford's strategy. The company is offering rewards to individuals and teams that can help develop the electric truck's components, such as batteries, motors, and chassis. This approach encourages collaboration and innovation, as participants are motivated to find cost-effective solutions.

The Formula 1 Connection

Ford's partnership with Formula 1 teams brings a wealth of expertise in aerodynamics, lightweight materials, and high-performance engineering. The company is leveraging this knowledge to develop the electric truck's aerodynamics, chassis, and powertrain.

The Goal: A $30,000 Electric Truck

Ford's target price for the electric truck is $30,000, a significant reduction from the current market price of electric vehicles. The company believes that by leveraging the expertise of Formula 1 teams and the bounty program, it can achieve this goal and make electric vehicles more accessible to a wider audience.

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[9] Ford turns to F1 and bounties to build a $30,000 electric truck