From Svedka to Anthropic, Brands Make Bold Plays with AI in Super Bowl Ads

AI Takes Center Stage in Super Bowl Ads

The Super Bowl has long been a platform for brands to showcase their creativity and innovation. This year, several companies made bold plays with AI in their commercials, pushing the boundaries of what is possible in advertising.

Svedka's AI-Generated Ad

Svedka, a vodka brand, made history by becoming the first company to air an AI-generated commercial during the Super Bowl. The ad, which featured a futuristic cityscape, was created using a combination of AI algorithms and human input.

^[1] TechCrunch reports that Svedka's AI-generated ad was created in collaboration with the AI company, Anthropic. The ad was designed to showcase the brand's commitment to innovation and its willingness to take risks.

Anthropic's Beef with OpenAI

Anthropic, the AI company behind Svedka's ad, also made headlines during the Super Bowl with its beef with OpenAI. The two companies have been engaged in a public feud over the use of AI in advertising, with Anthropic accusing OpenAI of copying its technology.

^[2] TechCrunch notes that the feud between Anthropic and OpenAI has been ongoing for several months, with both companies accusing each other of intellectual property theft.

Other Brands' AI-Generated Ads

Several other brands also made use of AI in their Super Bowl ads, including ^[3] TechCrunch's report on Svedka and Anthropic's AI-generated ad.

Conclusion

The use of AI in Super Bowl ads is a trend that is likely to continue in the future. As AI technology continues to evolve and improve, we can expect to see even more innovative and creative uses of AI in advertising.

Sources

[1] TechCrunch: From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads
[2] TechCrunch: Anthropic's beef with OpenAI heats up during Super Bowl
[3] TechCrunch: Svedka becomes first company to air AI-generated commercial during Super Bowl