GTMfund Rewrites Distribution Playbook for AI Era

GTMfund has rewritten the distribution playbook for the AI era, according to a recent episode of Build Mode. Paul Irving, partner at GTMfund, explained that startups have focused too much on product development and not enough on distribution excellence.

GTMfund's approach to distribution is centered around creating a strong brand and building relationships with key stakeholders. Irving emphasized the importance of having a clear value proposition and being able to communicate it effectively to potential customers.

The episode also discussed the challenges of scaling a business and the need for startups to be adaptable and agile. Irving noted that GTMfund's approach to distribution is not a one-size-fits-all solution, but rather a flexible framework that can be tailored to meet the needs of each individual business.

The episode of Build Mode featuring Paul Irving is available to listen to on the Build Mode website.

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[2] GTMfund has rewritten the distribution playbook for the AI era