TikTok Shop Launches Digital Gift Cards to Challenge Amazon and eBay

TikTok Shop has rolled out a new feature that allows users to purchase digital gift cards, making it easier to help friends and family buy from the millions of products on the app. This move is seen as a challenge to Amazon and eBay, two of the largest e-commerce platforms in the world.

The digital gift cards can be purchased in various denominations, ranging from $10 to $100. Users can then share the gift cards with friends and family, who can use them to make purchases on TikTok Shop.

The launch of digital gift cards is seen as a strategic move by TikTok to increase user engagement and drive sales on its platform. By making it easier for users to purchase and share gift cards, TikTok is hoping to tap into the growing trend of social commerce.

The digital gift cards can be purchased through the TikTok app, and users can also share them via messaging apps like WhatsApp and Facebook Messenger.

The launch of digital gift cards is seen as a significant development in the e-commerce space, and it will be interesting to see how it affects the competition between TikTok, Amazon, and eBay.

Sources

[3] TikTok Shop launches digital gift cards to challenge Amazon and eBay